PR Bants: A review of 2017

In this special edition of PR Bants, we review some of the news stories that have captured our attention in 2017:

  • Theresa May and her personal brand
  • The rise of Jeremy Corbyn
  • How Lyft capitalised on the public backlash against Uber
  • United Airlines’ reputation management
  • Uber and Starbucks’ campaign to encourage young people to vote
  • How Love Island fever swept the nation
  • Why #AskEddie was such a hit for Southern Rail
  • The thorny issue of the BBC Gender Pay Gap
  • #MeToo

Happy listening, and let us know what you think by tweeting @PRbants using the hashtag #PRbants

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